Built From Experience. Evolving for What Comes Next.
Live Train Eat is a human-performance and business-intelligence company founded by Nikki Hogan-Jenkins and Brian Jenkins. What began in fitness and wellness has evolved into two founder-led lanes: Corporate & Workforce Intelligence and Gym Performance Intelligence, both built on the same idea: assess first, then act.
What began as a personal training and fitness education company has evolved into a workforce wellness and business innovation company built for the realities people and organizations face today.
Why Live Train Eat Evolved
Employers and fitness businesses face new challenges: longer working lives, shifting benefits and complex technology decisions. Gym operators already have software, yet revenue still leaks through missed follow-up and disconnected data. Live Train Eat evolved to solve these systems-level problems.
Live Train Eat evolved to meet that moment.
Today, the company helps organizations support their after-40 workforce, helps fitness and wellness businesses explore human-centered AI solutions, and helps women build sustainable strength, energy, resilience, and well-being after 40.
Meet Our Founders
Nikki Hogan-Jenkins, CEO & Co-Founder, Corporate & Workforce Intelligence
Nikki Hogan-Jenkins, CEO & Co-Founder, Corporate & Workforce Intelligence
Nikki Hogan-Jenkins, CEO & Co-Founder, Corporate & Workforce Intelligence
Nikki earned her Certified Sports Nutrition Specialist credential through the National Federation of Professional Trainers in 2010. She is a published fitness writer, wellness consultant, speaker, and program visionary who leads Live Train Eat's Corporate & Workforce Intelligence work, including 40+ Workforce Readiness, Menopause-Ready Workplaces, corporate wellness strategy and employer-facing Human + AI Workforce Transformation. Her focus: helping organizations move beyond isolated wellness activity toward workforce strategies employees can understand, access, trust and use.
Brian Jenkins, Vice President & Co-Founder, Gym Performance Intelligence
Nikki Hogan-Jenkins, CEO & Co-Founder, Corporate & Workforce Intelligence
Nikki Hogan-Jenkins, CEO & Co-Founder, Corporate & Workforce Intelligence
Brian is a certified personal trainer, fitness-industry consultant, speaker, program developer, and business relationship builder with more than 30 years of experience. He has worked with professional athletes, entertainers, executives, and other high-profile clients. Brian now leads Live Train Eat's Gym Performance Intelligence work for gym owners, health clubs, fitness studios and multi-location operators, focused on revenue leakage, sales performance, member retention, staff execution, operating systems and responsible AI.
ASSESS → MAP → PREPARE → BUILD → OPTIMIZE
Our Approach
Live Train Eat is human-centered and outcome-led. We assess the current environment, map the gaps and opportunities, prepare the organization for change, build the appropriate solution and optimize based on measurable results. Technology is a tool, not the strategy.
We believe people and technology work best together. Our goal is not to remove humanity from wellness or business. It is to help people and organizations build greater capacity, resilience, consistency, and support.
Explore the pathway that best matches your goals.
How Can Live Train Eat Help?
Corporate & Workforce Intelligence
For employers and HR leaders strengthening workforce readiness, employee wellbeing and manager capability.
Gym Performance Intelligence
For gym owners and operators identifying revenue leakage and building a practical operating roadmap.
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