Built From Experience. Evolving for What Comes Next.
Live Train Eat was founded by Nikki Hogan-Jenkins and Brian Jenkins after decades of combined experience in fitness, wellness education, nutrition, coaching, corporate sales, program development, leadership, and client transformation.
What began as a personal training and fitness education company has evolved into a workforce wellness and business innovation company built for the realities people and organizations face today.
Why Live Train Eat Evolved
Adults are living and working longer. Women are navigating major midlife health changes without enough support. Employers need wellness solutions that reflect the needs of their experienced workforce. Fitness and wellness businesses need better systems to communicate, operate, and grow.
Live Train Eat evolved to meet that moment.
Today, the company helps organizations support their after-40 workforce, helps fitness and wellness businesses explore human-centered AI solutions, and helps women build sustainable strength, energy, resilience, and well-being after 40.
Meet Our Founders
Nikki Hogan-Jenkins, CEO and Co-Founder
Brian Jenkins, Vice President and Co-Founder
Brian Jenkins, Vice President and Co-Founder
Nikki earned her Certified Sports Nutrition Specialist credential through the National Federation of Professional Trainers in 2010. She is also a published fitness writer, wellness consultant, speaker, corporate relationship builder, and program visionary. She leads Live Train Eat's workforce wellness, corporate partnerships, menopause-in-the-workplace education, speaking, women's wellness, and After 40 initiatives.
Brian Jenkins, Vice President and Co-Founder
Brian Jenkins, Vice President and Co-Founder
Brian Jenkins, Vice President and Co-Founder
Brian is a certified personal trainer, fitness-industry consultant, speaker, program developer, and business relationship builder with more than 30 years of experience. He has worked with professional athletes, entertainers, executives, and other high-profile clients. Brian now leads Live Train Eat's AI Business Solutions, fitness-industry partnerships, business innovation, and strategic outreach.
Our Approach
Live Train Eat combines experienced human leadership, evidence-informed wellness education, practical business strategy, and intelligent systems.
We believe people and technology work best together. Our goal is not to remove humanity from wellness or business. It is to help people and organizations build greater capacity, resilience, consistency, and support.
Explore the pathway that best matches your goals.
How Can Live Train Eat Help?
Workforce Wellness
For employers and HR leaders supporting an experienced workforce.
AI Business Solutions
For fitness and wellness businesses exploring human-centered AI.
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